Full Job Description
Position: Digital Content Strategist
Location: Gadsden, Alabama
Company Overview
Join a premier company renowned for innovation and excellence in digital marketing strategies. As a leader in the e-commerce industry, we have been committed to offering our customers unparalleled experiences. With a global reach and a steadfast commitment to growth, we recognize that the key to our success lies in the skills and passion of our team members. If you are looking to elevate your career and shape the future of digital content, we would love to hear from you!
About the Role
We are currently seeking a talented and results-driven Digital Content Strategist to join our dynamic marketing team. The ideal candidate will have a solid understanding of content creation, distribution, and analysis, along with a passion for harnessing data to drive impactful strategies. As our Digital Content Strategist, you will play a vital role in enhancing our online presence and fostering engagement with our audience.
Key Responsibilities
- Develop, implement, and manage comprehensive digital content strategies aligned with our brand objectives and marketing goals.
- Collaborate with cross-functional teams, including designers, SEO specialists, and social media managers, to create innovative content that resonates with our target audience.
- Conduct thorough market research and content audits to identify trends, gaps, and opportunities that can enhance user engagement.
- Utilize analytics tools to track content performance and optimize strategies based on data-driven insights.
- Oversee content calendars, ensuring timely publication and consistency across various digital platforms.
- Manage content budgeting and resource allocation effectively to achieve maximum ROI.
- Stay abreast of industry trends, emerging technologies, and best practices in digital marketing.
- Mentor and lead a team of content creators, providing direction and ensuring high-quality, engaging content creation.
- Enhance brand storytelling through captivating narratives that reflect our corporate values and mission.
Qualifications
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 3+ years of experience in digital content strategy, marketing, or a similar role.
- Proficiency in content management systems (CMS), SEO best practices, and analytics tools, such as Google Analytics, SEMrush, or HubSpot.
- Strong understanding of social media platforms and their role in content distribution.
- Exceptional writing and editing skills, with a keen eye for detail.
- Experience with project management tools such as Trello, Asana, or similar.
- Proven ability to analyze performance metrics and translate findings into actionable strategies.
- Strong leadership skills with the ability to inspire and coach team members.
- Excellent verbal and written communication skills.
What We Offer
At our Gadsden location, you will find an inspiring work environment that fosters creativity and collaboration. We believe in investing in our employees and their professional growth. Here’s what you can expect when you join our team:
- A competitive salary commensurate with experience and skills.
- Comprehensive benefits package including health, dental and vision insurance, retirement plans, and paid time off.
- Opportunities for continual learning and professional development.
- A vibrant and diverse company culture that values innovation and employee contributions.
- Regular team-building activities, wellness programs, and an open and inclusive workspace.
Why Gadsden?
Gadsden, located in the heart of Alabama, combines scenic beauty, rich history, and a friendly community atmosphere. With a cost of living that is lower than the national average, Gadsden presents an ideal backdrop for both employees and their families. The city offers a range of outdoor activities, cultural experiences, and a strong sense of community.
Join Us!
If you are ready to take your career to the next level and make a significant impact as a Digital Content Strategist in a leading company, apply today! We are excited to welcome innovative thinkers who thrive in a collaborative environment.
Application Process
Please submit your resume, a cover letter detailing your relevant experience, and any portfolio pieces that showcase your expertise in digital content strategy. Tell us how your skills can contribute to our mission and why you want to be part of our team.
We are an equal opportunity employer and welcome applications from all qualified individuals. We celebrate diversity and are committed to creating an inclusive environment for all employees.